Conceptual Framework

1. Enterprise spirit: Honesty, Wisdom, Hard Work, Pursuit of Beauty

Honesty is the root, wisdom is the work, Diligence is the Leaf,and Beauty is the Fruit.

Honesty and wisdom, together with diligence, will bring about harvestin the enterprise tree

2. Career outlook: Make great determination, make great ambition,make great life and generate great career

3. Business concept: value co-creation and value sharing

4. Quality concept: Pay attention to product quality as much asto children, and pay attention to user benefits as much as to life

5. Talent view: the development of enterprises is essentiallythe development of human beings, and the development of human beings is firstand foremost the development of strivers

6. Talent growth: Professional ability, Management ability, Leadership,Charisma

7. Management art: Grateful leaders, Respect employees, Torturecadres

8. Work attitude: Introspection, Learning andTranscendence